![\"SEO](\"https:\/\/serveistic.com\/wp-content\/uploads\/2020\/10\/logo-wordpress-525-1.png\"){kind=logo}
<\/figure><\/div>\n\n\n\nLo m\u00e1s b\u00e1sico: \u00bfQu\u00e9 es WordPress?<\/h3>\n\n\n\n
WordPress es un gestor de contenidos (es decir, una herramienta para desarrollar y mantener p\u00e1ginas web, blogs, y tiendas virtuales), que ha triunfado en el mundo de Internet, y el desarrollo web. Gracias a que independientemente de los conocimientos t\u00e9cnicos, permite que cualquier persona pueda desarrollar una p\u00e1gina web atractiva, plenamente funcional, y, si dedica el tiempo necesario, con unas m\u00ednimas garant\u00edas.
Otras ventajas de WordPress:<\/p>\n\n\n\n
Dos de los rasgos principales que facilitan que la utilizaci\u00f3n de WordPress sea tan masiva, son que se trata de software gratuito<\/strong> y de c\u00f3digo abierto<\/strong>. Ambas caracter\u00edsticas son igualmente destacables, porque aunque el hecho de ser gratuito permite que lo utilice un p\u00fablico mucho m\u00e1s amplio, que sea de c\u00f3digo abierto, adem\u00e1s permite que haya una infinidad de empresas y profesionales desarrollando todo tipo de complementos (plugins) para este gestor de contenidos<\/strong>, que permiten que las p\u00e1ginas que lo utilizan puedan tener m\u00e1s y m\u00e1s funcionalidades, y lo que es m\u00e1s \u00fatil, permite incorporar nuevas prestaciones cuando se considera oportuno.<\/p>\n\n\n\n Los complementos de WordPress, pueden ser gratuitos o de pago. A menudo cuesta elegir entre la variedad existente para una misma utilidad. Cosa que es una garant\u00eda de que se podr\u00e1 encontrar el m\u00e1s adecuado al presupuesto y las necesidades del momento.<\/p>\n\n\n\n Tambi\u00e9n es muy relevante que cuando hay<\/strong>a<\/strong> que<\/strong> renovar la p\u00e1gina web, si la actual ya <\/strong>utiliza<\/strong> WordPress, s\u00f3lo se <\/strong>tendr\u00e1<\/strong> que <\/strong>cambiar el dise\u00f1o<\/strong>. Algo que se puede hacer f\u00e1cilmente comprando y adaptando templates (que son el dise\u00f1o programaci\u00f3n y maquetaci\u00f3n de las pantallas que ver\u00e1n los usuarios), para que todos los contenidos de la p\u00e1gina web se puedan seguir mostrando sin necesidad de volverlos a incorporar.<\/p>\n\n\n\n Al disponer de un abanico de posibilidades tan grande, f\u00e1cilmente se puede disponer de una p\u00e1gina web para potenciar los aspectos de mayor inter\u00e9s; <\/strong>si se considera que lo m\u00e1s apropiado es una p\u00e1gina muy interactiva, <\/strong>se puede tener. Si se quiere una p\u00e1gina m\u00e1s persuasiva, tambi\u00e9n<\/strong>. Del mismo modo, se puede preparar la p\u00e1gina para ser el medio de comunicaci\u00f3n<\/strong> con los usuarios de todo tipo de servicios, automatizando la difusi\u00f3n de informaci\u00f3n mediante RSS, y el env\u00edo de publicaciones y notificaciones usando sistema de newsletter incorporado en la misma p\u00e1gina.<\/p>\n\n\n\n Y todo ello sin olvidar las distintas modalidades de comercio electr\u00f3nico<\/strong>, desde vender art\u00edculos o licencias de uso, hasta permitir reservas o pedidos, entre un largo etc\u00e9tera de funcionalidades dif\u00edcil de imaginar. Y que gracias a la facilidad para mejorar las caracter\u00edsticas SEO (que facilitan posicionarse entre los primeros resultados de Google), hacen posible que la inversi\u00f3n en la p\u00e1gina web sea una de las mejor valoradas por las empresas que han apostado por esta opci\u00f3n.<\/p>\n\n\n\n En un mundo donde actividades como el env\u00edo de SPAM utilizando recursos ajenos, o la infecci\u00f3n de ordenadores es una constante habitual, utilizar la misma programaci\u00f3n que cientos de millones de p\u00e1ginas, coloca a la nuestra en un espacio en el que resulta muy goloso encontrar la forma de aprovechar los agujeros de seguridad de esta programaci\u00f3n. As\u00ed se pueden infectar y\/o utilizar f\u00e1cilmente algunos miles de p\u00e1ginas para cualquier fechor\u00eda.<\/p>\n\n\n\n Por lo tanto se hace <\/strong>(m\u00e1s que recomendable) <\/strong>necesario adoptar unos protocolos b\u00e1sicos de mantenimiento, con el fin de dificultar que los usuarios de nuestra p\u00e1gina se vean perjudicados <\/strong>al<\/strong> utilizarla, o evitar que una cantidad ingente de desconocidos reciba correos con virus desde nuestro dominio.<\/strong><\/p>\n\n\n\n En<\/strong><\/em> ServeisTic, <\/strong><\/em>ofrecemos<\/strong><\/em> servicios de mantenimiento de p\u00e1ginas web WordPress, <\/strong><\/em>publicando nuevos contenidos, actualizando plugins y programaci\u00f3n obsoleta, mejorando la seguridad, y tambi\u00e9n aspectos de usabilidad, persua<\/em>si<\/em>bili<\/em>d<\/em>a<\/em>d<\/em> y SEO, adem\u00e1s de proponer nuevas oportunidades que podr\u00e1n mejorar la conexi\u00f3n de la p\u00e1gina web de la empresa con el p\u00fablico objetivo.<\/em><\/p>\n\n\n\n \u00bfQu\u00e9 es WordPress? WordPress es esto, y mucho m\u00e1s.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Qu\u00e9 es WordPress, como aprovecharlo para hacer clientes y vender online M\u00e1s de un tercio de las p\u00e1ginas de todo el mundo funcionan con WordPress. Sin embargo, no es extra\u00f1o que si no se tiene contacto con el mundo del dise\u00f1o, la comunicaci\u00f3n o Internet en general, cuando se oiga la palabra WordPress, lo primero 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Pero como todo, WordPress tiene algunos inconvenientes:<\/h3>\n\n\n\n