{"id":31211,"date":"2021-11-06T20:40:49","date_gmt":"2021-11-06T19:40:49","guid":{"rendered":"https:\/\/www.serveistic.com\/?p=31211"},"modified":"2021-11-06T20:53:45","modified_gmt":"2021-11-06T18:53:45","slug":"que-son-las-palabras-clave-en-el-posicionamiento-en-buscadores","status":"publish","type":"post","link":"https:\/\/www.serveistic.com\/es\/que-son-las-palabras-clave-en-el-posicionamiento-en-buscadores\/","title":{"rendered":"\u00bfQu\u00e9 son las palabras clave en el posicionamiento en buscadores?"},"content":{"rendered":"\n

Las keywords o palabras clave, bien utilizadas, facilitan que una p\u00e1gina web mejore su posicionamiento en buscadores<\/h2>\n\n\n\n

El posicionamiento en buscadores sirve para conseguir que los usuarios encuentren lo que buscan en nuestra p\u00e1gina antes que en cualquier otra. De esta forma se consigue m\u00e1s visibilidad, y oportunidades. Para ello, las palabras clave tienen una importancia prioritaria.<\/p>\n\n\n\n

El primer paso para conseguir que los usuarios encuentren nuestra p\u00e1gina, debe ser investigar las palabras m\u00e1s utilizadas en los buscadores para encontrar lo que queremos posicionar.<\/p>\n\n\n\n

\"Posicionamiento<\/figure><\/div>\n\n\n\n

Estas palabras son las llamadas keywords o palabras clave de nuestra p\u00e1gina. Y en funci\u00f3n de la habilidad que tengamos para conseguir que se posicionen en los buscadores, dispondremos de m\u00e1s o menos oportunidades de que, quien busque lo que vendemos, lo encuentre en nuestra p\u00e1gina, y nos lo compre a nosotros.<\/p>\n\n\n\n

Existen herramientas gratuitas y de pago para encontrar las palabras clave que nos pueden resultar m\u00e1s convenientes, por ejemplo Google Trends<\/a>, que nos permite comparar las b\u00fasquedas de diferentes palabras clave, para seleccionar la que m\u00e1s nos interese.<\/p>\n\n\n\n

Debemos tener en cuenta que, en realidad las palabras clave, no son palabras como tales. Las palabras clave son en realidad \u00abconceptos clave\u00bb. Normalmente una palabra clave, se compone de varias palabras. Por ejemplo, \u00abPalabra clave\u00bb es una sola palabra clave, porque tiene un sentido mucho m\u00e1s espec\u00edfico que los dos t\u00e9rminos que se encuentran en el concepto. Al mismo tiempo, palabra y clave por separado son otras palabras clave. Si hacemos la prueba buscando cada una de estas palabras, veremos que devuelven resultados diferentes.<\/p>\n\n\n\n

El motivo por el que obtenemos resultados diferentes es que la prioridad de Google (y cualquier otro buscador), es ofrecernos \u00abLa mejor experiencia\u00bb, y har\u00e1 lo posible para devolvernos resultados que tengan nuestra b\u00fasqueda como palabra clave.<\/p>\n\n\n\n

Por \u00faltimo, otro aspecto a tener en cuenta en la redacci\u00f3n de los contenidos es la relevancia de la palabra clave. Es decir, las veces que aparece en el texto, en qu\u00e9 espacios del contenido aparece, as\u00ed como si los enlaces entrantes que tienen esa palabra como texto ancla (anchor text), o si la p\u00e1gina que enlaza tiene una tem\u00e1tica similar.<\/p>\n\n\n\n

En resumen; Si queremos posicionar una palabra clave formada por varias palabras, y al buscador no le queda suficientemente claro que el conjunto de palabras que la forman es una sola palabra clave. Dif\u00edcilmente posicionaremos la p\u00e1gina por la palabra clave que nos interesa.<\/p>\n\n\n\n

No podemos olvidar que las palabras clave son un par\u00e1metro muy importante para hacer que una p\u00e1gina aparezca en los buscadores, pero s\u00f3lo uno de los cientos de par\u00e1metros que se tienen en cuenta para ordenar los resultados de las b\u00fasquedas<\/strong>, y por tanto para el posicionamiento en buscadores.<\/em><\/p>\n\n\n\n

Si necesitas ayuda para posicionar una p\u00e1gina web, contacta con nosotros<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Las keywords o palabras clave, bien utilizadas, facilitan que una p\u00e1gina web mejore su posicionamiento en buscadores El posicionamiento en buscadores sirve para conseguir que los usuarios encuentren lo que buscan en nuestra p\u00e1gina antes que en cualquier otra. De esta forma se consigue m\u00e1s visibilidad, y oportunidades. Para ello, las palabras clave tienen una 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mejore su posicionamiento en buscadores El posicionamiento en buscadores sirve para conseguir que los usuarios encuentren lo que buscan en nuestra p\u00e1gina antes que en cualquier otra. De esta forma se consigue m\u00e1s visibilidad, y oportunidades. 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